Being familiar with your business is an absolute must, it’s a given, it comes with the territory. You need to be the expert. Of course, before starting your business, you need to have a basic knowledge of your products and services so that you can conduct business. That said, it doesn’t mean you have to do or know how to do absolutely everything in your business.
Free up your time
Most business owners take on all the roles within their business when they first start out. But no matter how good of a thought leader in your particular industry you are, you will come to a point when your time can no longer accommodate every task required for your business. Trying to do so will most certainly be damaging for your business. The best solution for this is to outsource. By delegating some of the tasks, you will be able to free up your time so you can spend it elsewhere on your business.
Decrease your labour costs
You may be thinking that it is cheaper to do the entire task yourself than to hire someone to help you. However, getting the help you need is a good way to be cost-efficient. It provides you with a great labour force that will work when needed.
Increase your productivity.
It may be tempting for you to want to update your website yourself, then get the help you need. That’s a misconception. If you don’t know what you’re doing, how many hours are you going to waste playing around with something you know nothing about because you think it will save you a buck. Guess what, how much were those two days worth to you? How much do you charge your clients? Was it worth it? It actually makes great business sense to outsource the work you don’t need to, want to or have to do.
The right time
Outsourcing to the right business is the equivalent of hiring a team of experts. This means that you have access to a flexible workforce. So when is the right time to outsource and is there a right time?
The right time depends entirely on you. Ask yourself the following questions:
- Am I being productive?
- Am I getting new clients?
- Am I making money?
- Am I doing tasks I don’t like to do?
- Am I doing tasks that I’m not good at?
Your next steps
If you’re not being productive, if you’re not getting new clients or making money, and you’re spending too much time trying to work out that new app or build your list, then you need to get someone who can do that for you.
Your job is to manage your business strategically, not get involved in the nitty gritty of doing!
“Everything in business is a learning process and if you don’t need to learn it, get someone who already knows it.
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