There are a number of reasons why you need to stop devaluing your virtual assistant business.

You are sending the wrong message that you will struggle to change down the track.

One of the biggest sins we can do as a virtual assistant is to undervalue ourselves. There are a number of reasons why we do this.

  • We want the client
  • We don’t value ourselves enough to back our self-worth
  • We think discounting is the norm
  • What makes us think we can charge more than someone else
  • The client will go offshore

Thinking like this shows a lack of self-confidence and comparisonitis; we’re afraid of rejection, we don’t know enough about the virtual assistant market, and we let emotion rule our thoughts. The people pleaser in us has too much free reign. There will be a whole other blog on this topic.

Check out my video here or click the image below, it’s short, but in it, I highlight what happens when you do price cheaply and how I handled my pricing in the beginning of my business.


5 Steps you can take to stop sending the wrong message to your clients

  1. Be clear and consistent – Make sure that your prices are clear and that you indicate what they cover. You can use your website, brochures, your proposal or marketing materials to share this information and follow the KISS principle. Don’t be vague; be specific. When a builder quotes you for a job, he quotes (or should quote) everything, right down to materials. You need to be that specific. Being ambiguous only leads to trouble down the road.
  2. Provide detailed breakdowns – Clearly indicate what services or features are included in the price and any additional costs that may apply. Because you are being transparent, it will help your clients to see the value they’re receiving and make informed decisions.
  3. Offer pricing options – Different clients have different needs and budgets. Just as much as you have different services and packages. Pricing options allow clients to choose the option that aligns with their specific requirements and budget, reducing confusion and uncertainty. (If a client can’t afford your services, then they won’t make a good client). There will always be money payments or late payment issues. Always!!)
  4. Set out clear terms and conditions – Clearly outline the terms and conditions associated with your pricing; this should be on your website terms and conditions as well as on your proposals. Call out any limitations you may have, restrictions, or additional fees that may apply should they be late paying or scope creep. This helps the client understand the boundaries of your pricing, and they can then avoid any misunderstandings later on.
  5. Remember, consistency, transparency, and clear communication – are key to avoiding mixed messages about pricing. By implementing these tips, you can establish trust with your clients and build long-lasting relationships based on clear and fair pricing practices.

Remember, this is your business. You are the boss. Be the boss. If you need help with your employee mindset, you can visit last week’s post for some great tips.